Archive for the ‘Uncategorized’ Category »
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Cemusa, the out-of-home media company that holds the street furniture contract for the New York City Department of Transportation, announced Tuesday it has introduced light emitting diode (LED) display panels on 20 bus shelters. The ad displays provide current time and temperature and are capable of scrolling text.
The displays were introduced as part of an ad campaign by iShares. After one month, the displays will be opened up to other advertisers.
“We’re excited to have the opportunity to include this new technology element to our street level advertising program,” said Gordon Abel, director, media and digital marketing for iShares. “The new LED display nicely draws your eye to the advertisement and reinforces our commitment to innovation.”
Cemusa is currently building out a street furniture program for New York as part of a 20-year contract that will end in 2026. To date, 1,128 bus shelters have been installed and more than 1,000 existing structures have been painted or repaired.